Analizando la elección presidencial del 2012 desde la perspectiva de la "agenda setting" en la prensa de Monterrey

Abstract

This exploratory study tests the theory of agenda setting, it identifies if there is a relationship between exposure to the agenda of the press and the reader's attention to the themes established by that agenda. Two instruments were used (surveys and content analysis). A match between two of the most mentioned themes in surveys and two of the dominant themes obtained through content analysis were found. But the hypothesis of agenda setting of the press was not confirmed because people said that they were informed by television, this suggests the need to rethink the study from the perspective of a shared agenda setting by the media.