Abstract
In this article, a franchise model is proposed which integrates aspects of external growth with internally generated growth outcomes of lowered costs and differentiation.
Cite
CITATION STYLE
APA
Bronson, J. B., & Faircloth, J. W. (2000). A Strategic Model of the Franchise Form of Business Organization. New England Journal of Entrepreneurship, 3(1), 47–56. https://doi.org/10.1108/NEJE-03-01-2000-B006
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