How customer behavior has transformed as e-commerce has developed in the digital economy

Abstract

The growth of e-commerce, a brand-new category of networked economic activity, has significantly impacted the Internet's expansion. Also, people purchase and sell goods through the Internet and other informational networks. It contributed to the development of the physical and virtual economy. It plays a significant role in advancing the rise of digital industrialization, the industrialization of business, the digitization of government, the enhancement of the quality of life for the populace, and the expansion of the national economy and social progress. Since e-commerce has been promoted as the primary national strategy in recent years, more people are aware of it and are attempting to engage in it. This paper will examine the characteristics of e-commerce and its rapid development from the standpoint of the digital economy. This paper will examine how customers' consumption patterns evolved during the same period. In addition, this paper will examine consumers' selection, consumption, and utilization of goods and services, as well as their emotional, psychological, and behavioral responses, from the standpoint of consumer behavior. Marketers may impact customers most by analyzing consumer behavior to determine how to sell their products.