Acceptance of Voice Assistants using Technology Acceptance Model (TAM)

  • Nagadeepa C
  • Mohan R
  • Kumarathas P
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Abstract

Voice search is becoming increasingly popular with customers as a way to simplify their lives. More individuals than ever are drawn to the technology that seems to give such independence due to the fear of being enslaved by computers. Every year after the holidays, more homes start using voice search. The basic concept is that the user speaks their request into the voice-activated gadget, which streams it through the cloud, transforming it into text. In reality, it is altering the search algorithm. As a result of the opening of Pandora's Box, businesses like Amazon, Apple, and Microsoft are adapting to fulfill the rising demand for voice-enabled gadgets. Voice assistants have created numerous possibilities for capitalizing on the speech bot trend and using this technology in novel and intriguing ways. This study focuses on the use and level of acceptance of voice assistants among various age groups in daily life.

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Nagadeepa, C., Mohan, R., & Kumarathas, P. (2022). Acceptance of Voice Assistants using Technology Acceptance Model (TAM). Kristu Jayanti Journal of Management Sciences (KJMS), 9–17. https://doi.org/10.59176/kjms.v1i2.2277

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