OTT Industry Development in China

Abstract

This is an era of rapid development and upgrading of the media. Technological innovation has promoted the application of Internet and intelligent technology in TV screens. Under the policy encouragement and regulation, the OTT (Over The Top) industry has grown more vigorously than ever before. With the steadily constant improvement of people's consumption level, the new living room economy began to rise. This essay focuses on the key parts in the OTT industry chain. Through the analysis of the advantages and disadvantages of the OTT industry development, it finds the characteristics and existing problems. Combining the status quo, this essay gives the prospect of future OTT industry integration and the improvement of the comprehensive development level.