The behavioural design solution space: Examining the distribution of ideas generated by expert behavioural designers

Abstract

Understanding how human behaviour can be influenced through design is an increasingly important topic in research and industry. Despite distinct theoretical recommendations for behavioural design ideation there is little research examining the solution space. Thus, this research provides an in depth examination of the distribution of intervention ideas generated by expert behavioural designers in five brainstorming sessions. The findings show a distribution of ideas often at odds with theoretical expectations. As such, this study contributes important implications for research and practice.