Collar style design of women's suit based on Kansei engineering

Abstract

To understand the influence of flat collar, closure collar, and shawl collar on the perceptual impression of women's suits, 12 pairs of adjectives used to describe the collar type of suits were determined by using the method of perceptual engineering and semantic difference. With the help of virtual fitting technology, 22 kinds of suit simulation pictures were drawn. Through the questionnaire survey, this paper studied the perceptual evaluation of different collar types of women's suits and then used the mean statistics and corresponding factor analysis to process the survey data. The results show that 1) the factors of stability, elegance, and style have influenced the collar design of women's suits; 2) different collars brought consumers different emotional feelings, for example, the shawl collar was simple and soft, the flat collar was professional, closure collar was elegant. The results can be used to guide the design of the female suit collar.