WORK MOTIVATION, ENVIRONMENT, AND TRAINING TOWARD SUSTAINABLE EMPLOYEE PERFORMANCE IN THE BEAUTY INDUSTRY

Abstract

This study aims to explore the influence of work motivation, work environment, and training on sustainable employee performance, with job satisfaction acting as a mediating variable. The research was conducted on operational staff in the beauty service industry, particularly at Sozo Skin Clinic, which faces challenges in maintaining consistent employee performance. A quantitative research approach was employed using a survey method, with data collected through questionnaires distributed to purposively selected respondents. The data were analyzed using structural equation modeling to examine the relationships among variables. The findings reveal that work motivation, work environment, and training positively contribute to increasing job satisfaction, which in turn plays a significant role in enhancing sustainable employee performance. These results highlight the importance of strategic human resource management in creating a supportive work environment, delivering relevant training, and establishing long-term motivational systems. The practical value of this research lies in the recommendations that can be implemented by management to improve employee retention and productivity through a job satisfaction–based approach. This study also adds a new perspective to human resource management literature, especially within service sectors that demand high performance and work continuity.