Economic and environmental analysis of establishing coffee agrotourism in East Java, Indonesia

Abstract

This study aims to analyze the factors that influence coffee agrotourism in East Java. The research used quantitative descriptive which are used for the analysis was determined purposively, namely the area with coffee plantation areas. The locations used as research objects include 11 regencies including Banyuwangi, Jember, Lumajang, Pasuruan, Malang, Kediri, Blitar, Trenggalek, Madiun, Ngawi, and Magetan. The number of respondents in this study was 220, and each district was taken as many as 20 respondents. The data obtained as of 2022 were then analyzed using WarpPLS. 6.00. The results showed that the economic, social, environmental, and supporting factors positively influenced. In contrast, the inhibiting factors had a real negative impact on coffee agrotourism in East Java.