Development Strategy of Sports Culture Creative Industry Based on Computer Network

Abstract

As the result of in-depth development of the industrialization of sports products and culture, the sports culture creative industry is a tangible medium of new ideas, technologies and contents with high economic value demonstrated after penetration, integration, fusion, and sublimation of sports technology, economy, and culture. The sports culture creative industry has evident social, economic, cultural, and sports functions, and its development is driven by both external and internal factors. The development of China's sports culture creative industry requires reforming the management system, enhancing the brand drive, training the talents, and expanding the financing channels.