El parque ecoarqueológico Xcaret: apuntes sobre su modelo de negocio y organización

Abstract

This article analyzes various aspects of the eco-archeological park Xcaret in the Mayan Riviera in Quintana Roo, Mexico and it focuses on its organizational and entrepreneurial components, considering it as a model to be followed throughout the state. After almost three decades of operation the corporate group managing Xcaret is a leading provider of tourist services in Mexico. This leadership is linked to the entrepreneurial management that has tried to close the process cycles of the tourist supply and the articulation of an efficient way of incorporating sustainability as an axis in the fundamental structure of the enterprise.