A quantitative methodology is presented to analyze the extent to which the degree of the various types of innovation influence the growth of the various types of business in the small enterprise and whether entrepreneurial capacity drives these types of innovation. Four types of business were considered (high-tech companies, specialized services, companies with own brand products, and companies with conventional processes) and the four classic types of innovation. The methodology is exploratory and supports empirical study applied to a sample of companies. The results showed that the appropriation of some additional value, like own brand, potentiates the differences in the relationship between entrepreneurship, innovation and revenue growth.
CITATION STYLE
Contador, J. L., Contador, J. C., Oliveira, P. P., & Sátyro, W. C. (2019). Entrepreneurship, innovation and growth in different types of small enterprise. Revista Pensamento Contemporâneo Em Administração, 13(4), 17. https://doi.org/10.12712/rpca.v13i4.38118
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