Mapping the Landscape of Behavioral Theories: Systematic Literature Review

Abstract

The term “behavioral” has become a hot topic in recent years in various disciplines; however, there is yet limited understanding of what theories can be considered behavioral theories and what fields of research they can be applied to. Through a cross-disciplinary literature review, this article identifies sixty-two behavioral theories from 963 search results, mapping them in a diagram of four groups (factors, strategies, learning and conditioning, and modeling), and points to five discussion points: understanding of terms, classification, guidance on the use of appropriate theories, inclusion in data-driven research and agent-based modeling, and dialogue between theory-driven and data-driven approaches.