Analisis Strategi Penjualan Langsung Pada Produk Paccounting Oleh Manajer Pt Panemu Solusi Industri Studi Kasus: Pt Panemu Solusi Industri

Abstract

This internship report contains matters related to the marketing strategy of paccounting products at PT Panemu Solusi Indonesia which is carried out using direct marketing techniques: direct selling. PT Panemu Solusi Indonesia is a company engaged in the information and technology sector. This study uses a qualitative approach using observation and interview methods. The conclusion in this study concludes that PT Panemu Indonesia before carrying out marketing there is a target market purchase which will then carry out marketing by the sales team directly with cold calling, warm calling to direct visit techniques with sales target consumers registering and scheduling live demos to the paccounting sales team