Beyond intuitive UI: Design considerations for attention, rhythm, and weight

Abstract

The past year has seen widespread experimentation in storytelling that brings together different types of media with text and interaction. Hopefully, these forms will continue to diverge as they respond to the particulars of the content housed within them. What will remain the same, though, are the considerations in designing the reader's experience. What do "intuitive" and "immersive" really mean, and how do designers manage attention, rhythm, and weight when designing interactive reading systems?.