New Approaches to the Application of Business Intelligence in the Strategic Management Process

Abstract

This article aims to find the optimal links and ways to use the outputs of business intelligence in strategic company management effectively. A total of 41 tools supporting individual phases of the strategic decision-making process were selected within the literature search. They were divided into six successive stages: mission and vision determination, environment analysis, setting long-term goals, strategy formulation, implementation, and, finally, monitoring. The particular techniques were subsequently assigned to the utilization rate of business intelligence within their application. The resulting model connects the outcomes obtained from the evaluation with the scheme of the strategic planning process inspired by literary review. The most appropriate application of business intelligence takes place in the phases dealing with analyzing the company situation, such as environmental analysis and strategy monitoring. According to the obtained results, the involvement of business intelligence outputs should not be overlooked even in the stages devoted to setting long-term goals and formulating strategy.