THE COGNITIVE CONSEQUENCES OF DIGITAL ADDICTION: EXPLORING THE PHENOMENON OF “BRAIN ROT”

Abstract

This study aims to investigate the phenomenon of "brain rot," which refers to the gradual cognitive deterioration potentially resulting from excessive digital consumption. Using a qualitative research methodology combining systematic literature review and conceptual analysis, we examined the neurobiological mechanisms of digital addiction, the impact of algorithmic content delivery on cognitive function, and identified vulnerable demographic groups. Our findings indicate that excessive screen time can lead to memory issues, decreased attention span, and impaired decision-making abilities through dopamine dysregulation and neuroplasticity changes. The study also reveals that social media algorithms may exacerbate these effects through promoting emotionally triggering content and creating echo chambers. While the Internet offers numerous benefits, understanding its potential cognitive impacts is essential, particularly for children and adolescents whose brains are still developing. This research contributes to the growing body of knowledge on digital wellness and provides practical recommendations for healthier technology use.