Methods of Communications and Political Empowerment of BSP in Uttar Pradesh

Abstract

This study attempts to examine the reach and effectiveness of communication channels used by BSP party in Uttar Pradesh. Hoardings, Banners, posters, road signs, slogans, SMS, advertisement and graffiti’s’ are some of the example of media used by the political parties for their communication. At the same time the message that is conveyed through the channels is important. BSP had been working intensely on its slogan of “Bahujan Hitaya Bahujan Sukhaya” since its inception. It has attempted to portray itself as a party which is for politically empowering the Scheduled Casts, Scheduled Tribes, the OBCs and other minorities. This research will investigate the earlier communication strategies that gave thumping success to the BSP, the current complacency that has set in and also the future possibilities in improving communication through usage of social media. Before carrying the full-fledged study a pilot study was carried. This article presents the pilot study in brief.