Carpe DAM! Make your DAM extraordinary!

Abstract

Building a successful DAM solution is grounded in study and preparation — the study of those who have succeeded as well as those who have failed miserably. History is an awesome teacher. In addition, the “Digital Asset Supply Chain” should be carefully mapped out and analyzed to optimize the workflow and seek out cost savings and revenue-generating opportunities. Digital Asset Supply Chain is not limited to supply chain companies; everyone who produces, distributes or receives digital content is part of a Digital Asset Supply Chain. Lastly, don't be afraid to stop and regroup when your DAM is going bad.Journal of Digital Asset Management (2006) 2, 297–302. doi:10.1057/palgrave.dam.3650050 [ABSTRACT FROM AUTHOR], Copyright of Journal of Digital Asset Management is the property of Palgrave Macmillan Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or )