Overcoming organizational obstacles to artificial intelligence project adoption: Propositions for research

Abstract

Artificial intelligence (AI) is the next technology revolution, and one which offers huge potential benefits for companies around the world. In fact, companies that learn how to adopt AI effectively will be positioned to maximize value creation using data in the emerging algorithmic economy. Uptake of AI has been limited, however, and there are mounting associated concerns. This paper explores what companies need to better understand about AI adoption so they can make the most of this transformational phenomenon. The paper develops a framework and an associated research agenda intended to motivate practice-based research that will help business leaders advance their AI efforts.