The Impact of the Hindi Language over English Language in Online Shopping with respect to VIT, Vellore

Abstract

This study aims to analyze the impact of the Hindi language over English Language in the digital/ online shopping. This study helps to understand the importance of the various languages and its usage in the online and social medial marketing. When it comes to online shopping the language used is very important for the buyer to purchase the product or the service which is required for them. The data is collected from 50 sample population whose regional language is Hindi. The sample method used in Judgmental Sampling. The study shows that online shopper prefers to use English Language while purchasing online. Simple percentage analysis and correlation are the tools used for data analysis. The study reveals that though Hindi is official language, English is the most preferred language while it comes to online shopping and purchasing the product online. The language used, review of the product and the feedback about the product is very essential for the other similar buyers to purchase the product. These criteria will improve the consumers trust and goodness to purchase the product.