Retórica y comunicación en red: convergencias y analogías. Nuevas propuestas docentes

Abstract

Education in Communication requires an on-going revision of methods. This paper suggests the introduction of theoretical and practical content of the Rhetoric science in the curricula of communication studies and other studies revolving around communication. This suggestion is based on the ANECA reports for the degree Bachelor of Arts in Communication, together with ANECA proposals for future journalists and communicators. Our fieldwork in the social network Facebook sheds positive results allowing us to interlink Rhetoric and our present communication environment. This present is mediated by social networks, emerging as a new paradigm. Retrieving parameters which devolve deep and critical thinking in favor of a more human communication should be of great use in our historical times. © 2012. Universidad Complutense de Madrid.