Cross-cultural asymmetries in oculomotor interference elicited by gaze distractors belonging to Asian and White faces

Abstract

The averted gaze of others triggers reflexive attentional orienting in the corresponding direction. This phenomenon can be modulated by many social factors. Here, we used an eye-tracking technique to investigate the role of ethnic membership in a cross-cultural oculomotor interference study. Chinese and Italian participants were required to perform a saccade whose direction might be either congruent or incongruent with the averted-gaze of task-irrelevant faces belonging to Asian and White individuals. The results showed that, for Chinese participants, White faces elicited a larger oculomotor interference than Asian faces. By contrast, Italian participants exhibited a similar oculomotor interference effect for both Asian and White faces. Hence, Chinese participants found it more difficult to suppress eye-gaze processing of White rather than Asian faces. The findings provide converging evidence that social attention can be modulated by social factors characterizing both the face stimulus and the participants. The data are discussed with reference to possible cross-cultural differences in perceived social status.