Why do Women Volunteer More than Men? Gender and its Role in Voluntary Citizen Reporting Applications Usage and Adoption

Abstract

By researching why citizens are eager to participate in citizen reporting applications, this study contributes to the understanding of citizen-government interaction in open government. Self-determination theory, gender role theory, and social role theory were employed to evaluate the impact of various motivational factors on individual behavioural intentions to participate in citizen reporting applications, as well as the role of gender in moderating their effects. The model was quantitatively tested by collecting 499 responses through a questionnaire from citizens who had previously utilized citizen reporting applications. The model was validated using partial least squares. The findings reveal that social responsibility, output quality, self-concern, and revenge are the motivational antecedents that have the most influence on individuals' motivation to participate in citizen reporting applications managing to explain 65.9% of behavioural intention variances. Social responsibility is the most significant driver when compared to the others. The study also revealed that gender differences moderate the impact of social responsibility and revenge on user involvement in citizen reporting apps. The current study adds to the existing literature on citizen reporting adoption and usage by examining the motivational factors that affect citizens' engagement across multiple contexts and evaluating the effect of gender in moderating the influence of social responsibility and revenge. Government institutions need to consider gender differences when designing their citizen reporting applications and their associated marketing campaigns.