BIRDING HOTSPOTS AND IMPORTANT BIRD SPECIES AS TOOLS TO PROMOTE AVITOURISM IN PULAU TINGGI, JOHOR, MALAYSIA

Abstract

Avitourism contributes to environmental conservation, developing education and awareness towards the environment, and promoting the involvement of local people in the ecotourism industry. However, avitourism study in Malaysia is still scarce, especially on the island. Therefore, this study aims to investigate the potential of avitourism in Pulau Tinggi, Mersing, Johor. We conducted a census on avian species using mist-netting and direct observation in Pulau Tinggi from March until August 2019. Birding hotspots and important bird species were determined according to the criteria of a good nature tourism product. Questionnaires were distributed to the resort staff, local people and tourists to see the potential of avitourism in Pulau Tinggi. A total of 39 bird species and six birding hotspots were identified. Besides that, bird species that complied with the criteria of good nature tourism products such as endemism, rarity, reliability of sighting, morphological attractiveness, linkage to the local culture, behavioural enticement and safety were also identified. Most respondents agreed that Pulau Tinggi has a high potential to be developed as an avitourism spot in Johor. Establishing a proper birding hotspot and determination of important bird species is essential to highlight the potential of avitourism on the island of Johor, especially Pulau Tinggi