Trends and impact: a case study on the interactions between Instagram digital influencers and Physical Education university students

Abstract

In this work, we aim to discuss the main aspects of the interactions between Instagram digital influencers and a group of Physical Education academics from the Brazilian Northeast. This research is a case study whose data were obtained through semi-structured interviews with 20 students. We used content analysis for coding and categorization of speeches and webQDA software. The main types of interaction found permeate different levels of harmful behaviors, professional influence, health education and consumption. As a health area, Physical Education has an important role in considering these new ways of interacting with digital information media and their actors, considering the various training and professional contexts.