MEDIA DIGITAL DALAM KOMUNIKASI PEMASARAN PARIWISATA: EFEKTIVITAS SISTEM INFORMASI KANAL PEMESANAN DARING

Abstract

Many hospitality business actors implement the usage of online booking platforms as a part of their marketing communication strategy. However, there has been not any evaluation model developed to examine the effectivity of online booking platforms usage yet. This research attempts to develop ICTRT evaluation that’s based on the information system, and aims to find an evaluation model that’s suitable with the Communication Studies, without leaving the socio-cultural context of Indonesian society. Method conducted in this research is case study to enable researcher to monitor and evaluate the practice of digital tourism marketing communication through online booking platforms comprehensively