Analysis of Customer Behavior in Online Retail Marketplace Using Hadoop

  • Shrivastava G
  • Shrivastava S
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Abstract

To provide a modernized technology foundation for transforming the retail experience, retail CIOs and IT leaders need to support the" seven Cs" of customer interaction: connected, continuous, convenient, contiguous, consistent, collaborative and customized. The biggest …

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Shrivastava, G., & Shrivastava, S. (2017). Analysis of Customer Behavior in Online Retail Marketplace Using Hadoop. International Journal of Innovative Research in Computer Science & Technology, 5(5), 376–380. https://doi.org/10.21276/ijircst.2017.5.5.3

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