Profile and satisfaction analysis of tourists who visit montañita-ecuador

Abstract

Montañita commune is located in the parish of Manglaralto, Santa Elena province in Ecuador, is a tourist destination of sun and beach, where surfing is considered one of its main attractions. This paper analyzes the profile of foreign tourists visiting Montañita, as well as the motivations that led them to visit the destination and the perception of satisfaction of tourist services offered in this beach town. The data collection was carried out "in situ". The results suggest important evidence about the profile of tourists visiting Montañita, men and women arrive at the destination in different ways from several continents, mostly are singles, whose most valued motivations were enjoying the sun and the beach, followed by resting, which shows that, the beach becomes the biggest tourist attraction of this place. The variables most valued about hotel services satisfaction was the location, and about restaurant services was the quality of food and drinks.The results will assist the tourism service providers to design products and offer services according to demand.