Factors Influencing Customer Preference and Adoption of Electric Vehicles in India: A Journey towards More Sustainable Transportation

Abstract

This study examines the impact of ecological awareness on Electric Vehicle (EV) acceptance and usage in light of the ecosystem advantages, and its changing focus from “traditionally perceived usefulness” to “green perceived usefulness”. The purpose of this study is to analyze public perceptions of autonomous driving and automotive tracking systems. Furthermore, it helps to comprehend why people adopt new technology and offers some recommendations for the global growth of EVs. We used factor analysis considering six distinct factors including Charging Time, Innovation, Perceived Quality, Perceived Affordability, Awareness, and Comfort. Our results indicate that elements including consumer loyalty, power efficiency, charging system, and consumer acceptance have a moderate effect, indicating that these factors do play an important role in influencing consumers’ behaviors when it comes to adopting EVs.