Corporate Social Responsibility Practices and Corporate Reputation in the Turkish Media Industry

Abstract

Business interest in CSR has increased significantly in recent years. But CSR is still under explored in developing countries like Turkey. The objective of this study is to explore the relationship between corporate social responsibility and corporate reputation in the context of Turkish Media Industry. This is realized by investigating the use of CSR activities by the Turkish media companies to develop corporate reputation. Furthermore, the strategic aspects of CSR and the increasing role of reputation in the corporate world have also been explored in our study. In addition, the structure of media ownership, CSR project number and percentages, CSR categories and CSR topics of 84 newspapers and TV channels in the Turkish media sector are also analyzed. Also the Capital Magazine’s “CSR Leaders in Turkey and Most Admired Companies in Turkey” rankings among the media companies are compared within a duration of five years. The results of this study demonstrate that there is a positive correlation between CSR and corporate reputation in the media industry of Turkey