Representación mediática de la mujer en la oferta radial musical de Santa Marta, Colombia

Abstract

The purpose of this research is to analyze the media representation of women in the radio music offer of the two radio stations with the largest audience in Santa Marta, a city located in the Colombian Caribbean region. The methodology used was the content analysis on a sample of 120 songs. The findings show that a significant percentage of the songs promote sexualization and female objectification, violence against women, and misogyny. Additionally, it was possible to establish that there is a scarce participation of women as composers and interpreters of songs.