Abstract
In a report undertaken by Transportation Environment Consultants, "Review of Roadside Advertising Signs, August 1989" it was found that there was no evidence that such activities caused road accidents, and did not affect driver performance provided certain controls were exercised. There was also a requirement that advertisements be presented with aesthetic appeal, having regard to the character of the streetscape and the surrounding environment. This review has recommended that the RTA consider permitting advertising signs in the road reserves of declared roads, including freeways, as a means of generating revenue for road safety promotions. This review also suggested that trial studies, comprising state of the art advertising techniques and modern technology available, be undertaken to identify and modify, if necessary, the community response to this proposal. This trial of banner signs on overbridges on urban arterial roads in Sydney represents the first of such trials. The strong commonality between the objectives of the 1989 Motor Show exhibition and those of road safety promotions provided an opportunity to combine in a banner sign, conventional advertising for the exhibition and an appropriate road safety promotional message. Although pre-existing time commitments for the Motor Show limited, to some extent, the preparations for and the extent of the trial, giving the study more of a "pilot" status, overall the exercise was satisfactory. As a general comment, it is our view that if sponsored banner signs are to be pursued for road safety promotional purposes, then it is imperative that appropriate standards be set by the RTA. Such standards would control banner design (content, layout, colours, legend size), siting and erection. In summary, the evaluation of the effects of the Motor Show banner signs displayed on six existing overbridge structures over urban arterial roads in Sydney found that: 1) the majority of the community is in favour of banner advertising as a means of raising funds for road safety promotions; 2) there is no evidence of any accident or change in driver performance resulting from these banner signs; 3) there was inconsistent speed profile results at the three study sites surveyed; 4) there are difficulties and limitations in the use of banner signs for advertising/ promotional purposes, particularly at locations in urban road environments; and 5) there is a need for a better selection process in determining locations for future study evaluations.
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CITATION STYLE
Eshghi, M., Rahmani, F., Derakhti, B., Robai, N., Abdollahi, F., & Tajoddini, S. (2015). Patient satisfaction in the emergency department: a case of Sina hospital in Tabriz. Journal of Emergency Practice and Trauma, 2(1), 16–20. https://doi.org/10.15171/jept.2015.06
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