INTERNATIONALIZATION STRATEGY MANAGEMENT FOR SMALL AND MEDIUM-SIZE ENTERPRISES: A CASE STUDY OF LED INDUSTRIAL ENTERPRISE

Abstract

With China’s “One Belt, One Road” (OBOR) cooperation initiative in 2013, more and more Chinese SMEs enterprises (SMEs) are heading overseas to international markets (Li, 2020). In the early stage of internationalization, most Chinese SMEs still focus on traditional export trade. By 2023, after ten years of development of the Belt and Road initiative (BRI), the traditional export trade model is no longer sufficient to support Chinese SMEs to cope with competition in the international market (Han, 2021). However, most Chinese SMEs do not have a clear internationalization strategy, so the development of a clear internationalization strategy has become an important research topic for Chinese SMEs. This paper takes D&H company as the research object, uses the PEST analysis model, and the internal factor evaluation (IFE) and external factor evaluation (EFE), internal and external environmental factor analysis matrix to sort out the advantages, disadvantages, opportunities and threats faced by the company, and applies strengths-weaknesses- opportunities-threats (SWOT) and the quantitative strategic planning matrix (QSPM) tools to study the internationalization paths and plans of D&H. This paper explores the new situation of internationalization in a practical sense and provides research examples and methods for Chinese SMEs to develop internationalization routes with some reference value.