Customer relationship management strategy as an opportunity for improving the modern marketing concept

Milijanka Ratkovic; Nevena Krasulja; Neven Garaca

Journal ArticleOPEN ACCESS

Customer relationship management strategy as an opportunity for improving the modern marketing concept

Ratkovic M
Krasulja N
Garaca N

Kultura (2013) (139) 381-395

DOI: 10.5937/kultura1339381r

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Abstract

… modern marketing concept becomes building good relationships both with the market participants … that a widely known criticism of marketing concepts diminishes the efforts of today’s …

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CITATION STYLE

APA

Ratkovic, M., Krasulja, N., & Garaca, N. (2013). Customer relationship management strategy as an opportunity for improving the modern marketing concept. Kultura, (139), 381–395. https://doi.org/10.5937/kultura1339381r

Customer relationship management strategy as an opportunity for improving the modern marketing concept

Abstract

Cite

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