Social Network and the Success of Business Start-Up

Abstract

The purpose of the study is to examine the potential impact of social network usage in the success of business start-up. The population of the study consisted of (248) companies working at the field of plastics and rubber manufacturing in Jordan. The study utilized a random stratified sample to withdraw a representative sample. Fifty percent of the total population was withdrawn. In other words, (124) questionnaires were distributed and (105) out of which were acceptable for statistical analysis, the study utilized Statistical Package for the Social Sciences (SPSS) to analyze the primary data collected. Reliability analysis, descriptive statistics, and regression analysis were performed. The study revealed a number of findings most importantly: There is a statistical significant impact of social network in the success of business start-up