Exploring the Impact of Emerging Educational Technology in MBA Programs: Enhancing Brand Equity through Virtual Reality

Abstract

Purpose: The increasing emphasis on continuous development in student learning worldwide, particularly in the Digital Age, necessitates leveraging technology to enhance educational experiences. This research focuses on exploring the potential of virtual reality (VR) to transform MBA education, aiming to inspire innovative teaching methods that extend beyond conventional knowledge exchange. Design/Methodology: Employing a mixed-methods approach, this study comprehensively examines the implementation and impact of VR-based learning experiences in MBA programs, Through surveys data is gathered from MBA students. This methodology enables a thorough evaluation of VR's effectiveness as a pedagogical tool in enhancing engagement, comprehension, and retention of MBA subjects Findings: The study uncovers a range of advantages and challenges linked to the integration of VR technology in MBA education. On the one hand, VR offers immersive, interactive learning experiences that bolster comprehension and critical thinking skills. However, significant challenges persist, including the initial cost of VR implementation, ensuring technological accessibility for all students, and providing sufficient faculty training to effectively leverage VR in teaching. Conclusion: This empirical study underscores the transformative potential of VR in enhancing MBA education. By providing immersive and interactive learning experiences, VR has the capacity to significantly enrich the learning journey of MBA students. VR shows promise in simulating complex business scenarios and bridging theory with real-world application. Originality/Value-This research aims to inspire greater adoption of educational technology, enhancing MBA learning experiences and preparing students for success in the digital age. Paper Type- Empirical Analysis