Abstract
The purpose of this study is the measurement of MAAI and value co-creation in Japanese-style service interaction through quantification of service interaction between a customer and a salesperson in retail stores. In this paper, we propose the MAAI measurement technique of service interaction in retail store. We confirmed that MAAI measurement enables modeling value co-creation in this customer service situation. As a result, the technique proposed here to measure MAAI is expected to be useful to manage and computing customer service.
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CITATION STYLE
Arai, T., Chida, Y., Okada, Y., & Zempo, K. (2019). Sensor network to measure MAAI on value co-creation process. In UbiComp/ISWC 2019- - Adjunct Proceedings of the 2019 ACM International Joint Conference on Pervasive and Ubiquitous Computing and Proceedings of the 2019 ACM International Symposium on Wearable Computers (pp. 1–4). Association for Computing Machinery, Inc. https://doi.org/10.1145/3341162.3343849
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