Community media and translocalism in Latin America: cultural production at a Mexican community radio station

Abstract

This article investigates the role that community media play in the translocal negotiation of local culture in Latin America. Translocal is a concept that captures the way that local cultural producers engage with national and transnational forces in shaping everyday cultural practices. This study focuses on community radio station Ecos de Manantlán in Zapotitlán de Vadillo, Mexico (Radio Zapotitlán), during the years 2006–2012. Radio Zapotitlán is officially categorized as a campesino or agricultural laborer/peasant station and presents its campesino identity through radio and Internet content. Analyses of that content, along with interviews with station associates and listeners, reveal the complex cultural mediations between local media producers, national regulators, and transnational donors. This study investigates the local production of a transnationally funded radionovela, or radio soap opera, as a window onto the station’s role as a cultural mediator. This article argues that station participants used the radionovela to express local values and meanings and to marginalize the educational goals of the transnational agency funding the project. Radio Zapotitlán offers a concrete case of cultural negotiation in which local interests engage with – and transform – donor-funded content aimed at the local community.