Competition and Strategy in JSIT Education: Managing Complexity and Uncertainty

Abstract

Like many for-profit and not-for-profit industries, the Islamic school education sector has faced several fundamental challenges over the last decade. Education used to be considered a public good, provided by non-profit organisations that were not subject to market pressures and had a clear social mission. Education is now a global service provided by virtual companies in an increasingly complex and competitive information market. To face these challenges, Islamic schools need the right strategy, a need that is reflected in various supervisory research strategies in the field of Islamic schools. The aim of this article is to contribute to this understanding by providing guiding principles for Islamic education leaders and policy makers. To that end, he proposes a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), which describes eight main trends that will affect Islamic schools and academics in the short and medium term. Based on these trends, three main challenges for Islamic educational institutions with fundamental implications for research and practice have been identified: (1) the need to increase valuation and market share; (2) the need to adopt an entrepreneurial mindset; and (3) the need to expand interaction and value creation with key stakeholders.