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Comparative study of online shopping methods in Spain

VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura (2022) 9(Monographic)
DOI: 10.37467/revvisual.v9.3552
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Abstract

This article will analyse the different online shopping methods available to Spanish consumers, focusing on the purely online shopping method, show-rooming, ROPO, BOPIS and BORIS. This analysis will be followed by a comparison of which shopping methods are preferred by Spanish shoppers after the COVID-19 pandemic and the possible causes of this decision.

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Yustres Duro, P., & Rodríguez-Carmona, L. M. (2022). Comparative study of online shopping methods in Spain. VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura , 9(Monographic). https://doi.org/10.37467/revvisual.v9.3552

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