Creation Marketing Capabilities As Antecedents For Success Marketing Performance

  • Sugiyarti G
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Abstract

SMEs as the backbone of the national economy and regional (ASEAN) contribute significantly to the national GDP and absorb as much as 97.2% of all workers in Indonesia. The purpose of this study was to analyze the influence of entrepreneurial orientation …

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APA

Sugiyarti, G. (2015). Creation Marketing Capabilities As Antecedents For Success Marketing Performance. Journal of Research in Marketing, 5(1). https://doi.org/10.17722/jorm.v5i1.113

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