Unlocking the potentials of hybrid business models in the sharing economy: an integrative review and new research agenda

Abstract

Based on a review and synthesis of literature on Hybrid Business Models (HBMs) and the sharing economy (SE), this study advances a conceptual framework for HBMs in the context of the SE. The study sheds light on key research themes within the domain of HBMs, encompassing value proposition, governance and coordination, resource allocation, sustainability, reputation building, communication channels, and key sharing ecosystem partners. These models integrate elements such as access, platform, and the community-based economy, which are crucial for SE dynamics. This integration represents the best of both approaches, creating a balanced strategy and strengthening overall business operations The managerial implications, including the need for managers to leverage information technology for developments, are identified and outlined.