Análisis y proyección de los contenidos audiovisuales sobre jóvenes y drogas en Youtube

Abstract

The Internet has become the showroom for different agencies and institutions, both public and private, as well as for citizens in general, where to spread their message. Among them we can find campaigns against drug addiction and despite their largely betting through conventional mainstream media, have recently found in the net a new transmission channel, especially for amateur productions. In this paper it is offered an analysis of those videos related to drugs most viewed in the most visited video site in Internet, YouTube.