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Understanding Omni-Channel Shopping Value from a Customer Perspective

  • Okutani T
Japan Marketing Journal (2021) 40(4) 75-83
DOI: 10.7222/marketing.2021.021
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Okutani, T. (2021). Understanding Omni-Channel Shopping Value from a Customer Perspective. Japan Marketing Journal, 40(4), 75–83. https://doi.org/10.7222/marketing.2021.021

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