Searching for HIV and AIDS Health Information in South Africa, 2004-2019: Analysis of Google and Wikipedia Search Trends

Abstract

Background: AIDS, caused by HIV, is a leading cause of mortality in Africa. HIV/AIDS is among the greatest public health challenges confronting health authorities, with South Africa having the greatest prevalence of the disease in the world. There is little research into how Africans meet their health information needs on HIV/AIDS online, and this research gap impacts programming and educational responses to the HIV/AIDS pandemic. Objective: This paper reports on how, in general, interest in the search terms "HIV" and "AIDS" mirrors the increase in people living with HIV and the decline in AIDS cases in South Africa. Methods: Data on search trends for HIV and AIDS for South Africa were found using the search terms "HIV" and "AIDS" (categories: health, web search) on Google Trends. This was compared with data on estimated adults and children living with HIV, and AIDS-related deaths in South Africa, from the Joint United Nations Programme on HIV/AIDS, and also with search interest in the topics "HIV" and "AIDS" on Wikipedia Afrikaans, the most developed local language Wikipedia service in South Africa. Nonparametric statistical tests were conducted to support the trends and associations identified in the data. Results: Google Trends shows a statistically significant decline (P