The Roadmap Design of Natural Tourism Based on the Ecopreneurship Concept to Achieve the Sustainable Development Goals 2030 Agenda (Case on Joben Ecopark, Indonesia)

Abstract

The Mount Rinjani National Park has many potentials in creating jobs, promoting local products and socio-cultures. Natural tourism is an option of alternative tourism in which its management can be realized based on three aspects, i.e., social, economic, and environmental values. These are three supporting factors of the Ecopreneurship concept (Triple Drivers of Ecopreneurship). One of the tourism destinations at the Mount Rinjani National Park is Joben Ecopark. Therefore, as an initial step in developing natural tourism based on the ecopreneurship concept at the Mount Rinjani National Park is to create a roadmap design of Joben Ecopark of 2020-2023. This study used a qualitative method with parties related to Joben Ecopark, i.e., Mount Rinjani National Park Office, Joben Village people, and the Regional Government of the West Nusa Tenggara Province. The study results demonstrated that the Mount Rinjani National Park Office Program in actualizing SDGs target 8.9 based on the ecopreneurship concept at Joben Ecopark has not implemented technical review and arranged the object development master plan. Also, public participation in promoting local products and cultures based on the ecopreneurship concept at Joben Ecopark has not maximized due to the absence of programs from related parties. Therefore, this study created a roadmap design of Joben Ecopark based on the ecopreneurship concept of 2020-2023 arranged in a new normal tourism lifestyle to achieve SGDs 2030 target 8.9. The roadmap design of Joben Ecopark is tourism object design, tourism destination development, institutional and human resource capacity improvement, building creative tourism industries, and enhancing natural tourism promotions at Joben Ecopark.