Collaboration with Suppliers and Lead Users in New Product Development and Open Innovation: Empirical Evidence from Jordanian Companies

Abstract

This study aims to investigate the effects of collaboration with suppliers and lead users in new product development on open innovation in Jordanian manufacturing companies. Data was collected from 132 companies in two industries; machinery and electronics, and hierarchical regression analysis used to test the study hypotheses, with control variables of company age, company size, and length of relationship applied to avoid their potential bias. The results show that supplier collaboration in new product development does not significantly affect open innovation, while collaboration with lead users positively and significantly affects open innovation.