Having a secret reduces charitable giving

Abstract

Secrecy involves the active concealment of information from others, which can cause undesirable consequences for cognitive, perceptual and health psychology, but empirical research linking secrecy to charitable behaviors remains relatively scarce. This research examined whether secrecy weakens people's desire to engage in charitable behaviors. Two experiments demonstrated that as a mental burden, secrets decreased people's donation desire, including their intentions to volunteer and donate, and their tangible charitable behavior. In Experiment 1, recalling a personal secret increased the tendency to donate less money than recalling a neutral experience. Study 2 showed that this weakening effect of secrecy on charitable behaviors is mediated by fatigue (but not negative affect).