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Experiential Marketing, Product Diversity, and Location to the Decision to Make a Reservation at Al&Co Coffee Shop

  • Hapsari A
  • Kurniawan
  • Anwar T
  • et al.
Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021) (2022) 207
DOI: 10.2991/aebmr.k.220204.012
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Abstract

… experience marketing, product diversity, and location and the influence of experiential marketing, … According to the research, experiential marketing and product variety have a partial or …

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APA

Hapsari, A. Y., Kurniawan, Anwar, T. A., & Koesmawan. (2022). Experiential Marketing, Product Diversity, and Location to the Decision to Make a Reservation at Al&Co Coffee Shop. In Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021) (Vol. 207). Atlantis Press. https://doi.org/10.2991/aebmr.k.220204.012

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